Talent Transformation | Corporate Brand Identity Design
SHETECH
SheTech Global is a talent transformation company empowering professionals returning to tech after a career break. They are redesigning workforce inclusivity by creating structured pathways for comeback talent to rise as future-ready leaders.
My Role
Brand Identity & Visual Designer, UI/UX Designer
Duration
5 months
Tools
Adobe Illustrator, Adobe Photoshop, Wix Studio, Procreate, Adobe Premiere Pro
Overview
To create a brand identity that reflects femininity, ambition, and credibility—positioning Shetech as a safe, supportive, and empowering platform for women in the tech industry.
I designed a bold and modern brand identity that merges tech-forward design elements with a feminine, empowering voice. The identity evokes trust, ambition, and relatability through clean design, bold colors, and elegant typography.
Research
We researched women-focused communities, tech branding trends, and audience behaviour to inform our direction. The focus was to break away from male-dominated tech visuals while keeping the tone intelligent and empowering.
Design
We developed a sleek, minimalist wordmark paired with a spark element that signifies ideas, growth, and connection. The color palette is confident yet calming, and the typography balances clarity with elegance.
Results
Helped establish Shetech as a credible and welcoming space for women in tech.
Set a strong visual foundation for digital marketing and community-building.
Created a visual identity that resonates with modern, ambitious women entering the tech world.
