Graduation Project | Restaurant Brand Identity Design
NAIDU'S KITCHEN
Naidu’s Kitchen is a brand identity project for an authentic Andhra cuisine restaurant based in Bangalore. The project focused on blending tradition with modern aesthetics to craft a brand that resonates with young audiences while staying rooted in Andhra’s culinary legacy.
My Role
Brand Strategist & Brand Identity Designer, UI/UX Designer
Duration
6 months
Tools
Adobe Illustrator, Adobe Photoshop, Procreate, Adobe Premiere Pro, Framer
Overview
To create a brand identity that honours the richness of Andhra cuisine yet appeals to a youth-driven audience in a competitive urban market.
A comprehensive design system built around storytelling, cultural motifs, and a playful yet traditional tone of voice, positioned through vibrant visuals and strategic communication touchpoints.
Research
The research combined cultural exploration, market analysis, and user-centric insights to build a brand experience that is both authentic and relevant. It included secondary research on Andhra food culture, primary interviews with restaurant managers and customers, and analysis of direct competitors in Bangalore’s F&B space.
Design
The design system drew inspiration from Andhra’s art, architecture, and spices, translating them into visual motifs, patterns, and a warm colour palette. The tone of voice stayed playful and inviting, bridging modernity with heritage.
Results
A cohesive brand identity and logo system.
A responsive website and Instagram content plan.
A distinctive visual language that sets Naidu’s Kitchen apart in Bangalore’s food scene
Branded collaterals including menu, tent cards, and packaging.
